Most B2B SaaS companies are optimizing for discovery channels their buyers have already moved on from.

Buyers are forming shortlists in AI assistants, practitioner Slack communities, and newsletters most vendors have never heard of - before they ever fill out a demo request form. By the time your SDR sends an email, the decision is largely made.

Before the Demo maps where that decision actually happens - vertical by vertical, surface by surface.

What you'll get:

Vertical-specific research on the discovery surfaces B2B buyers actually use. No fluff. No trend roundups. Just the diagnostic intelligence GTM teams need to show up where buyers are already looking.

Published by Charlene Strain - B2B SaaS PMM with 8+ years across email marketing, predictive analytics, CRM, fintech, and nonprofit tech.

Read by RevOps leaders, GTM founders, and senior PMMs at B2B SaaS companies.

Verticals covered: Revenue Intelligence · ML Observability · Marketing Measurement · Investment Data Automation · Consumer Insights